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πŸ’¬ How to use your videos on Facebook ?


⚠️️ Klappz produces videos at the standard 16:9 | 1280x720px format.


πŸ“Œ What video format can I import to Facebook ?

πŸ‘‰ It is recommended that you use MP4 or MOV format.
πŸ‘‰ However, below is a complete list of video formats that you can post to Facebook :



πŸ“Œ What is the size and weight of Facebook videos ?

πŸ‘‰ Video format : 9:16 to 16:9
πŸ‘‰ Vertical videos (with an aspect ratio greater than 4:5) can be hidden to respect the 4:5 format
πŸ‘‰ Recommended resolution : Import your video in the best resolution available while respecting the format and file size limit.
πŸ‘‰ Video file size: 4 GB maximum


πŸ“Œ How long can a video be on Facebook ?

πŸ‘‰ Minimum video length : 1 second
πŸ‘‰ Maximum video length : 240 minutes


πŸ“Œ Tips for optimizing the performance of your videos on Facebook

πŸ‘‰ Video sound : optional, but recommended.
πŸ‘‰ Images in video thumbnails with more than 20% text are likely to get less playback.
πŸ‘‰ Import a source video with the best possible resolution, with no horizontal or vertical stripes (no black bars).
πŸ‘‰ Always offer the best possible resolution regardless of the format.
πŸ‘‰ Choose square or vertical formats for a better playback experience on mobile devices.
πŸ‘‰ Consider adding subtitles: 85% of videos are viewed without sound.
πŸ‘‰ Focus on the first 3 seconds of your video: they are the most important !


βš™οΈοΈ There are a lot of online applications to optimize videos.

Below you will find a small selection of free tools that will allow you to do the job easily.

There are others so feel free to search the web !


Happy Klappz ! πŸ˜ƒ

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